• WDW Unlimited

2018 Annual Merchandise Collection Returns to Disney Parks with New Look


Every year Disney Parks Merchandise team introduces a merchandise line celebrating the current year. Some designs include Disney characters and attractions along with the current year and these products quickly become the most popular items found at Disney Parks.

According to Dan Howard, senior creative director with Disney Consumer Products and Interactive Media Creative Group, artists and product developers look to the latest design trends to keep each new year looking fresh and up-to-date, as seen in this year’s Disney Parks 2018 Collection. “This year’s artwork has a handcrafted, tonal look with nods to the rich heritage of The Walt Disney Company. This design approach gave merchandisers many options for making stylish new products that appeal to even more Guests,” explained Dan.


Products in 2018's line include collectible pins, toys, headwear, clothes and accessories.

“We interjected some playfulness into the designs by using iconic items from Disney Parks such as Chip and Dale hiding under an oversized Mickey Mouse ear hat. It became a plush figure and a holiday ornament,” continued Dan.


Look for the Disney Parks 2018 Collection in select merchandise locations throughout Disneylandand Walt Disney World Resorts. Select products are also available on ShopDisney.com or Shop Disney Parks.


News Source: Disney Parks Blog

2 views